We make good dogs happen.
Force-free. Science-based. No fear, no pain, no force.
Your dog isn't being stubborn or trying to dominate you — they're trying to understand you. I teach dogs and their humans to speak the same language, so good behavior comes from trust instead of fear.
Why force-free works — and lasts
To the casual eye, all dog training looks the same. It isn't. Punishment can stop a behavior in the moment, but it works by creating fear — and fear has a habit of resurfacing, often as anxiety or aggression. Force-free training fixes the cause, not just the symptom.
Behavior is communication
Most "bad" behavior comes from a lack of confidence or unmet needs — not a dog trying to be alpha. When we understand the why, the fix becomes obvious and humane.
Reward what you want
Dogs repeat what works for them. We use food, play, and praise to mark and grow the behaviors you love — the same way good teachers build skills in people.
You're the coach, too
The best leaders guide; they don't intimidate. I coach you as much as your dog, so the results hold long after our sessions end — for the whole family, on the same page.
The tools you'll never see me use.
Find the right starting point
Every dog and household is different. Each program begins with a profile of your dog and your goals, so the plan fits your real life — not a one-size-fits-all script.
Puppy Foundations
Get it right the first time. We use the critical socialization window to raise a confident, well-mannered dog and prevent the problems most owners only fix later.
- Socialization
- Potty & crate
- Bite inhibition
- Name & recall
Basic Manners & Obedience
The real-life skills that make a dog easy to live with — taught with context, not just cues. Sit and stay become impulse control your dog actually uses.
- Sit / Down / Stay
- Leave it & Drop
- Loose-leash walking
- Reliable recall
Private & Home Service
One-on-one coaching in the environment where the behavior actually happens. Ideal for busy households, multi-dog homes, and owners who want a tailored plan.
- 1:1 sessions
- Whole-family coaching
- Lifetime phone & email support
Fear, Reactivity & Aggression
Sensitive, science-based work for dogs that bark, lunge, guard, or shut down. Using desensitization and counter-conditioning, we change how your dog feels — not just how they act.
- Leash reactivity
- Resource guarding
- Fear & anxiety
- Aggression assessment
Send your dog to the Ranch
When life is busy, your dog can live and learn with us. Under my personal supervision, an elite team trained to international standards delivers structured training and daycare — so your pup comes home better, not just tired.
- Board & Train
- Structured daycare
- Pro-supervised play
- Go-home handover session
A clear path from chaos to calm
No mystery, no magic — just a structured plan you can follow and repeat.
Inquire
Tell me about your dog and what's driving you a little crazy. We'll match you to the right program.
Assess
We build a profile of your dog's history, environment, and behavior to find the real root cause.
Train
Hands-on sessions where I coach both dog and human, using force-free methods that build trust.
Maintain
You leave with a manual, homework, and lifetime support so the good behavior actually sticks.
Francis Roel Cleofas
I'm an applied dog behavior consultant and one of the Philippines' leading advocates of force-free training. For over a decade I've helped families — from first-time puppy parents to people living with a dog they're frightened of — build relationships based on cooperation instead of control. I'm a member of the Pet Professional Guild and a full member of the Association of Pet Dog Trainers, a certified Pet First Aider, and an animal-welfare advocate. Beyond the field, I share force-free training with a wider audience through television, radio on Magic 89.9, and my podcast.
Force-free, beyond the field
Changing how the country trains its dogs means reaching people where they already are.
YouTube — Dog Coach Francis
Training tips, behind-the-scenes sessions, and real dog-life insights.
The Dog Behind The Human — Podcast
Conversations on dogs, behavior, and the people who love them. On Spotify & Apple Podcasts.
Pets in the City — Magic 89.9
Co-hosting the pet show that gives your fur babies the airtime they deserve.
Trusted on the mic & the screen
Featured guests and collaborators across media include public figures and creatives who care about dogs done right.
Happier dogs, calmer homes
A few of the dogs and humans I've had the joy of coaching.
He came in pulling on the leash and guarding everything. Now he's calm, confident, and the rough play is gone. We're so proud of him.
We tried scolding and "being the alpha" for months. One program with Coach Francis and the marking and jumping finally stopped — without any of that.
As a first-time puppy parent I had no idea where to start. Francis taught me how to teach her. Best decision we made early.
Tell me about your dog
Fill this in and it'll open a ready-to-send email to my team. We try to respond as soon as possible — please keep an eye on your inbox and spam folder.
Call or text
0917 839-DOGS (3647)Where we are
Parañaque City · serving Metro Manila & nearby